Show Dog Nashville

I worked on this logo for Toby Keith’s own record label he launched in late 2005. (Recently Toby announced that he would merge his label with  Universal South forming Show Dog Universal.) I had the great opportunity to design this logo working with Scott Borchetta at Big Machine Records as they were sister labels at one time. It was definitely a fun project as Show Dog’s motto is “The Only Thing We Take Seriously is the Music”. The “Show Dog” of course has the famous country artist’s familiar smile. This logo now is embellished on uncountable recordings by Toby himself along with artist’s on his label like Mac McAnally, Carter’s Chord & Trailer Choir.

Client: Toby Keith /Show Dog Nashville  Location: Nashville, TN  Project Date: Late 2005  Link: Show Dog Nashville