Dougie Ray’s

With new ownership and management I had the opportunity to work with this establishment again. The owners wanted to use a past logo but updated a bit and wanted to do away with the red, black, and white. My first idea was to use the elements of the actual building which is a 2 story brick commercial building across from a Mall in Goodlettsville, TN. The interior also showcases the brick and a lot of wood elements. The new owners sanded and re-stained a lot of the wood to help make the place fresh without overdoing it. They also replaced the couches and furniture with wood and brown leather items so it seems warm & cozy-perfect for a place that has so much invested in pool tables and they even offer real steel darts, you don’t see that much anymore. So I mirrored this look on the website, menus & business cards. I used a maple burl wood fill on the logo and brick backgrounds on everything. It keeps it simple and adds a cozy atmosphere to the look and reflects the actual establishment. As many times as I have worked with this business regardless of owner this is my favorite look to date.

Client: Dougie Ray’s    Location:Goodlettsville, TN   Launched: June 16th, 2010  Link: DougieRays.com