Mobilegeddon is the phrase that has been coined to describe the day that your website’s level of mobile compatibility begins to matter to Google. On April 21, 2015, Google will officially add mobile compatibility as a worldwide ranking factor. If on this date your site is not found to be “mobile-friendly” in accordance with Google’s mobile specifications, the rankings and search engine visibility that your website currently has could substantially drop, hence, the apocalyptic nature of the Mobilegeddon.
Thankfully, many of the clients Travis Designs works with on an ongoing basis have chosen to have their WordPress websites built responsively. Responsive design is Google’s recommended design pattern, and allows a website’s design to “respond” appropriately to whatever screen size it is viewed on. Responsive design also allows your site’s SEO to transfer between devices, as all URLs and content remains on your website and basically allows it to resize to fit any screen desktop, laptop, phone or tablet.
The upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did as show in the graphic above.
The first step of action is to use the Google Mobile-Friendly Test tool. If you think your site needs to be upgraded to mobile-friendly contact me so we can keep or increase your current search rankings.
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