Countdown to Mobilegeddon

Mobilegeddon is the phrase that has been coined to describe the day that your website’s level of mobile compatibility begins to matter to Google. On April 21, 2015, Google will officially add mobileMobile Responsive Websites compatibility as a worldwide ranking factor. If on this date your site is not found to be “mobile-friendly” in accordance with Google’s mobile specifications, the rankings and search engine visibility that your website currently has could substantially drop, hence, the apocalyptic nature of the Mobilegeddon.

Thankfully, many of the clients Travis Designs works with on an ongoing basis have chosen to have their WordPress websites built responsively. Responsive design is Google’s recommended design pattern, and allows a website’s design to “respond” appropriately to whatever screen size it is viewed on. Responsive design also allows your site’s SEO to transfer between devices, as all URLs and content remains on your website and basically allows it to resize to fit any screen desktop, laptop, phone or tablet.

The upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did as show in the graphic above.

The first step of action is to use the Google Mobile-Friendly Test tool. If you think your site needs to be upgraded to mobile-friendly contact me so we can keep or increase your current search rankings.

Want to go even further? Take Control with Your Own Custom Branded Mobile Apps  for iPhone, iPad, & Android with the below features and more;

– iPhone, iPad, & Android

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– Increase Likes, Friends, & Followers

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– Offer Pick-Up & Delivery in-App!

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and much more!

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Google wants to rank websites based on facts not links

28 February 2015 by Hal Hodson

The trustworthiness of a web page might help it rise up Google’s rankings if the search giant starts to measure quality by facts, not just links

THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free “news” stories spread like wildfire. Google has devised a fix – rank websites according to their truthfulness.

Google’s search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them.

A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. “A source that has few false facts is considered to be trustworthy,” says the team (arxiv.org/abs/1502.03519v1). The score they compute for each page is its Knowledge-Based Trust score.

The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings.  Read Full Article